Nearly 60 Percent Of Car Buyers Do Mobile Research While At Home
Just 10 percent of auto intenders turn to their smartphones to find dealerships while at work, while 17 percent conduct mobile research during a dealer visit, says GroundTruth's Stephanie Sollers.
By David Kaplan, Oct 24th
How Inconsistent Online Citations Hurts Auto Dealers’ Business
“There’s a direct line between a successful business and one where the vital information about how to reach them is consistent,” says CDK’s Colleen Harris.
By David Kaplan, Sep 8th
How VR And Mobility Are Influencing Ford’s Marketing
Ford is also exploring how it might use Amazon Alexa and other voice-activated assistants within its connected cars, says Integrated Marketing head Lisa Schoder.
By David Kaplan, Jun 14th
Dealerships’ Latest Option For Drivers: Auto Subscriptions
A joint venture from Cox Automotive and Holman Enterprises are promoting a shared mobility as an alternative to buying or leasing a car with the creation of Flexdrive.
By David Kaplan, May 26th
Thanksgiving Day Insights: How Brands Can Capitalize on Shopping Behaviors
Talk about 'mobile moments' -- Waze's Ana Sofia Reis finds that most Thanksgiving shoppers grocery shoppers wait until the last minute. And they desperately want brands' help.
Ana Sofia Reis
, Nov 3rd
Driving Foot Traffic In A Digital World
Waze's Greg Myrick shows automotive OEMs how to align online and offline advertising metrics.
, Oct 25th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th