Is Augmented Reality The ‘Fourth Wave’ Of Computing?
AR/VR technology has seen plenty of hype. But a Digi-Capital report declares a coming revolution, with a forecast of $120 billion in revenue from the technology by 2020.
By Lauryn Chamberlain, Jul 14th
Pokemon Go Mania Is Here — This Is What It Means For Location-Based Marketers
Niantic's augmented reality game is the ultimate online-to-offline experience. And malls appear to be a big beneficiary.
By David Kaplan, Jul 11th
Curb Agency Enthusiasm? Agencies Need To Evaluate Use Case Before Tech Thrills
As the agencies and their clients descend on CES this week, 4A’s Foxgrover offers advice on seeing through the hype to reality, be it augmented, virtual, or actual.
By David Kaplan, Jan 5th
Retale Readies Virtual Reality Shopping Program With Oculus Rift App
As the use of beacons still works on mainstream adoption, virtual reality tools appear poised to catch on more quickly in 2016.
By David Kaplan, Dec 18th
The IoT Era Has Arrived — But What Does That Mean For Retailers?
Media and ad vet Greg Kahn believes that IoT is already transforming the physical shopping experience and that local businesses need to catch up to the advances.
By David Kaplan, Oct 21st
The GeoMarketing Top 5 Countdown
Borrell Associates outlines the reasons why beacons matter — and Quiznos is preparing to test that very notion.
By Lauryn Chamberlain, Mar 27th
GameStop Ups The Ante On The In-Store Experience
The video game retailer is using beacons, social, and value propositions to create hubs of expertise and interactivity.
By Nicole Spector, Nov 21st
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th