augmented reality
Analysis What Apple iOS 12 Means For Marketers — And Why Investing In Listings And AR May Be More Valuable Than Targeted Ads Apple's WWDC was about more than MeMojis, as "Siri Shortcuts" has implications for the future of SEO as voice activated assistants steer users' queries to "preferred answers." David Kaplan By David Kaplan, Jun 8th
Analysis Macy’s Prepping In-Store App Checkout, Enhanced Image Search, VR And AR For Furniture Promotions It's all a part of Macy's "digital transformation," says Chief Product And Revenue Officer Jill Ramsey at day one of the MMA's Impact conference. David Kaplan By David Kaplan, Apr 10th
Retail How Kate Spade Created An AR Experience To Promote Its Paris Flagship Users who engage with the 'Joy Walks' experience via Tapage's My Little Paris app can take an interactive journey through Paris — and then receive a reward when they arrive at the brand's new store. Lauryn Chamberlain By Lauryn Chamberlain, Oct 4th
Analysis Apple’s ARKit vs. Google’s ARCore: What Brands Need To Know Considering the newness of Augmented Reality, even the smartest brand marketers may get confused about best practices. IPG Media Lab's Scott Elchison and Richard Yao unpack the details. Richard Yao, Scott Elchison By , , Oct 2nd
Analysis Mindshare’s Charlie Legg At SxSW: How Retail Can Connect Lifestyle And Tech Demos of AI, VR/AR for brands at SxSW Interactive saw those technologies coming into sharper focus, says Mindshare's Charlie Legg. David Kaplan By David Kaplan, Mar 17th
Analysis Facebook Starts 2017 With 65 Million Local Business Pages Most of those Facebook Pages are free, as only 4 million of those businesses are actively advertising on the social network. David Kaplan By David Kaplan, Feb 2nd
Retail Retail Hasn’t Changed In 100 Years — And What That Means For 2017 The golden age of the major department stores knew they were in the business of providing convenience, says retail veteran Ryan Craver. Along that way, that’s been forgotten, but so-called omnichannel strategies are serving as a reminder. David Kaplan By David Kaplan, Jan 4th
Analysis DMEXCO Takeaway: Marketers Are ‘Laser-Focused’ On Location Services At DMEXCO, marketers are discussing how to make location-based services, like Pokémon Go, work even harder for advertisers and brands, says GetResponse's Daniel Brzezinski. David Kaplan By David Kaplan, Sep 19th
Analysis Jack In The Box Leads Late Night With ‘Munchie Meals’ And Dance Club Lighting Burger King, Domino’s, and Taco Bell are also doing well with night owls thanks to digital engagement tools, xAd says in its Q2 foot traffic report. David Kaplan By David Kaplan, Aug 4th
Campaigns How Visit Anaheim Is Driving Foot Traffic To Local Sites With A Pokémon Go Promo Turns out that the Anaheim Convention Center is a ‘gym’ for Pokémon trainers — and that’s a good thing for local biz. Lauryn Chamberlain By Lauryn Chamberlain, Jul 28th
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