Building A Brand Voice: Why Sonic Identity Matters For Marketers Today
'Sound is our fastest sense,' says Pandora's Lauren Nagel. 'It's hard-wired into us, and that's also the driver of its cognitive simplicity.'
By Lauryn Chamberlain, Jul 3rd
Cannes Lions: 5 Major Takeaways from 2018
Verve CEO Tom Kenney offers his take on what you may of have missed at Cannes this year.
, Jun 25th
Geo 101: What Are Earcons?
The way a brand sounds — even in the smallest moments — is an important part of identity today.
By Lauryn Chamberlain, May 31st
Pandora Acquires Digital Audio Ad Tech Platform AdsWizz For $145 Million
The move will improve Pandora's ad capabilities to better serve publishers and brands worldwide, according to CEO Robert Lynch.
By Lauryn Chamberlain, May 29th
What Do Brands Need To Know About How ‘The Rise Of Voice’ Will Impact Advertising?
"The goal for marketers is to recognize that storytelling in voice will be held to a higher standard," says Publicis Media SVP Vanessa Evans, who authored a report on "The Rise of Voice."
By David Kaplan, Apr 9th
Pandora Pitches ‘Audio Context’: Why Your Ad Recall Is Higher When You’re Eating
"Creating a 'theater of the mind' can bring a brand’s advertisement to life before a listeners' eyes," says Pandora SVP Susan Panico.
By David Kaplan, Mar 7th
Pandora Launches Audio Ad Marketplace As Voice And Brand Safety Demand Rises
“The launch of our programmatic audio marketplace will give advertisers the unique opportunity to efficiently reach Pandora’s audience," says Pandora CRO John Trimble.
By David Kaplan, Feb 20th
How Voice And Audio Have Become The New ‘Touch’
Prior to a panel discussion at CES, Pandora's Susan Panico discussed building compelling, contextualized experiences for a voice-first world.
By Lauryn Chamberlain, Jan 15th
Pandora For Brands: The Top Advertising Trends Of 2017
This year saw an 'audio renaissance' and a whole new approach to social media influencers. Here's what that means for marketers.
By Lauryn Chamberlain, Dec 20th
10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from the marketing moments that shaped 2017 to a CES 2018 tech preview.
By Lauryn Chamberlain, Dec 15th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th