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Analysis Building A Brand Voice: Why Sonic Identity Matters For Marketers Today 'Sound is our fastest sense,' says Pandora's Lauren Nagel. 'It's hard-wired into us, and that's also the driver of its cognitive simplicity.'

Lauryn Chamberlain

By Lauryn Chamberlain, Jul 3rd

Analysis Cannes Lions: 5 Major Takeaways from 2018 Verve CEO Tom Kenney offers his take on what you may of have missed at Cannes this year.

By Tom Kenney, Jun 25th

Geo 101 Geo 101: What Are Earcons? The way a brand sounds — even in the smallest moments — is an important part of identity today.

Lauryn Chamberlain

By Lauryn Chamberlain, May 31st

News Pandora Acquires Digital Audio Ad Tech Platform AdsWizz For $145 Million The move will improve Pandora's ad capabilities to better serve publishers and brands worldwide, according to CEO Robert Lynch.

Lauryn Chamberlain

By Lauryn Chamberlain, May 29th

Analysis What Do Brands Need To Know About How ‘The Rise Of Voice’ Will Impact Advertising? "The goal for marketers is to recognize that storytelling in voice will be held to a higher standard," says Publicis Media SVP Vanessa Evans, who authored a report on "The Rise of Voice."

David Kaplan

By David Kaplan, Apr 9th

Analysis Pandora Pitches ‘Audio Context’: Why Your Ad Recall Is Higher When You’re Eating "Creating a 'theater of the mind' can bring a brand’s advertisement to life before a listeners' eyes," says Pandora SVP Susan Panico.

David Kaplan

By David Kaplan, Mar 7th

News Pandora Launches Audio Ad Marketplace As Voice And Brand Safety Demand Rises “The launch of our programmatic audio marketplace will give advertisers the unique opportunity to efficiently reach Pandora’s audience," says Pandora CRO John Trimble.

David Kaplan

By David Kaplan, Feb 20th

Analysis How Voice And Audio Have Become The New ‘Touch’ Prior to a panel discussion at CES, Pandora's Susan Panico discussed building compelling, contextualized experiences for a voice-first world.

Lauryn Chamberlain

By Lauryn Chamberlain, Jan 15th

Analysis Pandora For Brands: The Top Advertising Trends Of 2017 This year saw an 'audio renaissance' and a whole new approach to social media influencers. Here's what that means for marketers.

Lauryn Chamberlain

By Lauryn Chamberlain, Dec 20th

News 10 Things To Know About Online-To-Offline Marketing This Week All the location news this week, from the marketing moments that shaped 2017 to a CES 2018 tech preview.

Lauryn Chamberlain

By Lauryn Chamberlain, Dec 15th

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