PlaceIQ And LiveRamp Partner On Creation Of Location-Based Audience Segments
"The true value of this deal is the ease in which marketers can tap into an omnichannel customer understanding," says PlaceIQ Biz Dev Head Nadya Kohl.
By David Kaplan, Mar 12th
Digital Media Specialist Gamut Warns Against The Hazards Of ‘Over-Targeting’
Don't pre-suppose your target audience, advises Rachel Clayton, Gamut's VP of insights and analytics.
By Lauryn Chamberlain, Aug 24th
Beintoo, StrikeAd Bring Targeting Based On ‘Time Spent’ To Programmatic
With its BeAudience platform, mobile tech startup Beintoo is building audience segments by looking at how long a user spent in-store.
By Lauryn Chamberlain, May 21st
World Cup Search Stats Show Why Unbranded Search Matters For Marketers
By Lauryn Chamberlain, Jul 19th
Pinterest Shows Retailers How To Reach Back-To-School Shoppers
By David Kaplan, Jul 19th
How 7-Eleven Drove A 51 Percent Increase in Foot Traffic on 7/11
By Lauryn Chamberlain, Jul 18th