News NinthDecimal Visit Metrics Promises Greater Ease For SMBs To Access Foot Traffic Attribution “Visit Metrics was built in direct response to CMOs, heads of research, and agency account teams telling us what they need to take foot traffic measurement to the next level,” says NinthDecimal President David Staas.
News Factual Brings In Ex-CARTO Exec Kevin Reilly To Be Its First ‘Head Of Measurement’ "While Measurement is a product for marketers, footfall data is absolutely beneficial for analytics and intelligence, as it connects mobile movement with real-world behavior and places to uncovers unique insights that drive business decisions," Reilly says.
News Snapchat Unveils Three New Location Tools For Marketers With Hopper And Nordstrom Rack ”This perfect match of radius targeting and relevant creative has cut our CPIs in half, and bumped our booking rate on Snapchat to four times what it is on other paid social platforms,” says Qasim Mian, User Acquisition Manager, Hopper.
Analysis Will Movie Theaters Get An ‘Oscar’s Bump?’ By understanding the affinities of moviegoers, advertisers can build audience profiles and pinpoint relevant audiences to serve the most relevant content (or deals/incentives) at the right time and place, according to stats from Foursquare and Ubimo.
Analysis How Targeted Hotel ‘Weekend Getaway’ Placements Out-Performed Search Ads “By proactively utilizing Placed Attribution as a feature in their optimization strategy, GumGum was able to drive 148K guests to the advertiser’s properties at rates that exceeded industry benchmarks,” said Placed CEO David Shim.