Are Location-Based Pay-Per-Visit Ads Poised To Become Standard For Retail?
'Across the industry, we are seeing growing demand among advertisers for greater transparency and accountability from their media partners,' said Nels Stromborg, EVP of Retale.
By David Kaplan, Mar 30th
Media Ratings Council Issues Final Location-Ad Measurement Standards
'These guidelines will be central in building the type of trusted media environment where geomarketing can flourish, benefitting both consumers and advertisers,' said the IAB's Anna Bager.
By David Kaplan, Mar 29th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th