attribution
Analysis
iHeartMedia And Jelli Tap Foursquare To Track Radio Ad Effectiveness
“iHeartMedia continues to reach more Americans than Google, Facebook and TV and the advertising community can now be taking further advantage of the scale and effectiveness of broadcast radio to build a brand, and drive awareness, engagement and sales,” said iHeartMedia's Brian Kaminsky.
News
How Placed And Adobe Are Closing The Loop Around Attributing “Linear” TV Ads To Offline Store Visits
"Over half of TV buys on Adobe Advertising Cloud feature advanced attribution linking online/offline performance to TV ad buys, whether it’s through TV-to-website conversion reporting, brand surveys, or offline sales attribution," says Adobe's Patrick Rubin.
Analysis
Pandora And Placed Attribution Alliance Four Years Later: Brands Saw Double-Digit Lift In Visits
The partnership drove "double-digit lift in store traffic for Lane Bryant and an incremental $110 million in revenue for the Las Vegas Convention and Visitors Authority," says Placed's Jim Watson.
Analysis
How Mobilads Is Helping Brands Like Cleanly Drive Sales Through Targeted OOH Advertising — On Rideshare Vehicles
'By extracting real-time GPS location data every 10 seconds from our vehicles and pairing it with crowd analytics data, mobilads aims to provide a level of data transparency that has been hard to quantify in the outdoor advertising space for decades,' says co-founder Niels Sommerfeld.
News
GroundTruth Teams With Technomic To Track Restaurant Sales Across 200 Brands
“Consumers may aspire online, but they live offline—no one travels to a restaurant without genuine intent," says GroundTruth CMO Eric Hadley. The new partership will examine specific menu items and dayparts to help restaurants answer questions about "intent."
News
Spotify Taps Foursquare For Insights On How Streaming Media Ads Lead To Store Visits
“We are excited to add Foursquare to our roster of measurement capabilities and show the power of our unique streaming intelligence to impact real-world behavior,” said Brian Berner, Head of U.S. Sales at Spotify