Canada’s CN Tower Launches Proximity Marketing To Engage Tourists And Drive Ticket Sales
Canada’s CN Tower, the tallest freestanding structure in the Western Hemisphere, tapped Aruba Networks to personalize the on-site experience for its 1.6 million annual visitors.
By David Kaplan, Aug 31st
Brazil’s RIOgaleao Airport Preps For Summer Olympics With Proximity Upgrade
Hewlett-Packard Enterprise's Aruba is building the airport’s wireless network to reach 30 Million travelers both for and beyond the global games.
By David Kaplan, Jul 1st
After Two Years Of Beacons, Where’s The ROI Metric?
Major retail adoption is clear — but knowing whether these Bluetooth devices drives 'results' is still episodic.
By David Kaplan, Oct 26th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th