NRF 2016: No Such Thing As Online Personas And Physical Ones
Customers are everywhere at once.
By Daniel Parisi, Jan 19th
Retailers: Don’t Throw Away Those Beacons Just Yet
Retailers need to take a breath and identify actual in-store customer (and business) pain points and take the time to explore how beacons can help solve them, writes Aruba's Julia Farina.
, Jan 15th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th