Artificial Intelligence
Analysis How Brands Can Partner With Google Assistant Domino’s, Ticketmaster, Disney, among others have partnered with the Google Assistant to create "actions" that consumers can take, Google's Alana Brown notes. Here's how those partnerships develop. David Kaplan By David Kaplan, Oct 2nd
Analysis IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs To build awareness and ultimately drive in-store visits to their restaurants, Subway leveraged Watson Advertising’s newest targeting capability -- WEATHERfx Footfall with Watson David Kaplan By David Kaplan, Sep 26th
Analysis What Is Prop Tech? And What Does It Mean For B2B and ‘The Smart Cities of Tomorrow’ By 2050, it's forecast that 68 percent of all human population will be living in urban areas, representing an increase of 2.5 billion people and over 50 percent growth. Advanced technologies such as AI, IoT, robotics and consumer apps are poised to dramatically alter the real estate technology landscape to help meet the challenges posed by these massive, new cities, writes Revel Partners' Thomas Falk. Thomas Falk By , Sep 7th
Analysis How IBM Watson Took Center Court At The US Open "To ensure fans are keeping pace throughout the tournament, IBM’s AI technology will help fans follow matches and navigate their time on the US Open grounds. While we're seeing this type of technology come to life through tennis, these AI-powered solutions also are impacting many other industries," says IBM's Noah Syken. David Kaplan By David Kaplan, Sep 6th
Analysis CDX Voice + Audio Summit: How Brands Can Prepare For The Voice Activation Revolution Brands need to see voice as fundamentally transformational as it relates to intent, search and discovery, media consumption, and the broader customer experience, says CDX Conference Chairman Drew Ianni. David Kaplan By David Kaplan, Sep 4th
CMOs Marketing Platform JumpCrew Names Ad Agency Vet Lavall Chichester As Its First CMO Artificial Intelligence coupled with the increase use/dependency of smart devices and voice activated digital assistants gives marketers and brands the ability to use technology to get very personal at scale David Kaplan By David Kaplan, Aug 28th
Analysis CPG And Alexa: Audio Packaging On The Voice Shelf “Over 40 percent of smart speakers live in kitchens and while parents and families are early adopters of voice, cereal brands are sleeping on a major opportunity,” says Dexter Garcia, co-founder and CSO of Audio UX. Dexter Garcia By , Aug 16th
Analysis How CMOs Are Getting Past The Hype About AI By Finding The Practical Use Cases It's still "early days" for AI, says Forrester analyst Thomas Husson, who reports that only 36 percent of global marketing decision makers actually use machine learning tech. David Kaplan By David Kaplan, Aug 10th
News Best Western Expands Use Of AI-Powered Interactive Advertising With Watson Ads With "Ask Watson," Best Western will engage travelers in AI-powered conversations about tips and tricks for leisure travelers on their upcoming destinations. David Kaplan By David Kaplan, Jun 29th
Analysis Personalization vs. Privacy: How Marriott can leverage loyalty data to maximize its partnership with Amazon’s Alexa to improve the hospitality experience Consumers are becoming ever more expectant of a seamless yet connected journey, and the travel landscape is evolving to reflect this, blurring the line between traditional travel and modern technology, writes Collinson's Phil Seward. Phil Seward By , Jun 26th
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Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th