Mobile Feedback Is The Key To Consumer Loyalty, Says Apptentive
Brands can't adopt every consumer suggestion. But building a relationship through mobile conversation has a major impact on future sales.
By Lauryn Chamberlain, Mar 17th
Look Beyond Deals For Apps To Improve The Shopping Experience, Says Apptentive CEO
Unwanted push notifications can turn off even the most loyal customer. Apptentive’s Robi Ganguly discusses how marketers can re-think the app experience in 2016 to deliver what consumers really want.
By Lauryn Chamberlain, Feb 10th
The GeoMarketing Top 5 Countdown
It's 2016! Here's how all the mobile news is shaping up in the New Year.
By Lauryn Chamberlain, Jan 8th
Apps In 2016: Analytics Evolve, Impacts Of Deep Linking Become Clear
‘In-app engagement could become more valuable than ads this year,’ Apptentive CEO Robi Ganguly projects.
By Lauryn Chamberlain, Jan 6th
Is ‘App-Rooming’ The New Showrooming?
71 percent of consumers have used a mobile app to browse before making an in-store purchase — and retailers should think omnichannel to take advantage, says Apptentive.
By Lauryn Chamberlain, Aug 6th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th