The Home Depot, Applebee’s Adopt xAd Cost-Per-Visit Ads
xAd's online-to-offline performance ads are being validated by location attribution platform Placed.
By David Kaplan, Mar 16th
Applebee’s Selfie Sweepstakes Turned Instagram Follows Into Store Sales
The chain let user-curated content be its guide — and then made some special offers aimed at driving local foot traffic.
By Lauryn Chamberlain, Mar 7th
World Cup Search Stats Show Why Unbranded Search Matters For Marketers
By Lauryn Chamberlain, Jul 19th
Pinterest Shows Retailers How To Reach Back-To-School Shoppers
By David Kaplan, Jul 19th
How 7-Eleven Drove A 51 Percent Increase in Foot Traffic on 7/11
By Lauryn Chamberlain, Jul 18th