The Home Depot, Applebee’s Adopt xAd Cost-Per-Visit Ads
xAd's online-to-offline performance ads are being validated by location attribution platform Placed.
By David Kaplan, Mar 16th
Applebee’s Selfie Sweepstakes Turned Instagram Follows Into Store Sales
The chain let user-curated content be its guide — and then made some special offers aimed at driving local foot traffic.
By Lauryn Chamberlain, Mar 7th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th