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Analysis
The Coming Post-Mobile World: LTE Smartwatches And The Age Of Assistance
What do the concepts of assistance and augmentation mean for the future of mobility? UM Worldwide's Joshua Lowcock presents some answers.
By Joshua Lowcock, Sep 27th
News
Google Maps Now Shows Real-Time Alternate Travel Routes
Speaking of time, the search giant’s map app made it to the Apple Watch this week as well.
By David Kaplan, Oct 1st
Technology
Travel App HelloTel Builds A Mobile Bridge To Beacons And Wearables
Completion of an investment round for the Chico, CA.-based company has coincided with a new look and placement on the Apple Watch.
By David Kaplan, Sep 18th
Technology
Apple Edges In On Top Spot In Worldwide Wearables Market
The tech giant is currently second only to Fitbit — which is likely to see its sales decline as consumers pivot away from ‘basic wearables,’ says the IDC.
By Lauryn Chamberlain, Aug 27th
News
Consumers Expect Wearables To Be ‘Jack Of All Trades’
As the wearables market matures, it isn't enough just to count steps, says Argus Insights.
By Lauryn Chamberlain, Aug 27th
News
NYT’s ‘Mobile Moments’ Target Ads Based On Time
Inspired by the company's quick news offerings and its Apple Watch app, this native ad format could also appeal to local businesses.
By David Kaplan, Aug 5th
News
Groupon’s Apple Watch App Serves Up Location-Based Deals
The company’s new app for the smartwatch orders deals by location, allows in-app purchase, and guides users right to their destinations.
By Daniel Parisi, Jun 24th
News
Walmart Tests Apple Watch App, Exploring Its Popularity With Bargain Shoppers
The chain seeks to improve the in-store experience — and find out if the Apple Watch will become ubiquitous across demographics despite its high price point.
By Lauryn Chamberlain, Jun 22nd
News
Many SMBs Are Behind The Times With Mobile Payments
Adopting the technology doesn’t seem necessary — yet. But Borrell Associates cautions that SMBs stand to lose out on sales as the ‘mobile-everything tsunami’ arrives.
By Lauryn Chamberlain, Jun 3rd
Uncategorized
Apple Watch Will Beat iPhone For Mobile Wallet Marketers, Says Vibes
Suspecting a consumer trend on the horizon, the mobile marketing company has updated its Catapult Wallet Manager platform to support Apple Watch.
By Nicole Spector, May 28th
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Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th