Apple Maps Adds Indoor Navigation, Stops Notifications While Driving
Apple Maps is first focused on shopping malls and airports, but location technology as a whole is the center of intelligent assistants like Siri — and perhaps bolsters new devices like Apple's Homepod.
By Lauryn Chamberlain, Jun 8th
Apple Maps Now Includes Data From 30,000 Electric Car Charging Stations
ChargePoint, which bills itself as the world’s largest network of electric vehicle power stations, is now integrating their data into Apple Maps.
By David Kaplan, Dec 9th
Apple Maps Hits The Road — And, Eventually, The Air — To Collect Street View Data
Apple technicians drove across 40 localities last month as it looks to add more details to Maps updates. It's also considering the use of drones to get a bird's eye view of the landscapes it covers as well.
By David Kaplan, Dec 2nd
GeoMarketing 101: Interactive Mapping Services
Big companies have shelled out to acquire mapping services that provide them with custom location data. Here’s why.
By Lauryn Chamberlain, Aug 17th
10 Things You Need To Know About Online-To-Offline Marketing This Week
All the location news this week, from Pandora's updated targeting suite to local marketing strategies you can actually use.
By Lauryn Chamberlain, Aug 5th
Apple Maps Makes Location-Based Updates Ahead Of iOS 10 Redesign
The ‘map wars’ are still hot, hot, hot.
By Lauryn Chamberlain, Aug 2nd
What Makes HERE Different From Other Map Platforms?
The digital navigation platform’s German auto company backers are also encouraging additional investors from other industries — but that doesn’t mean Microsoft or Amazon will have a piece of HERE.
By David Kaplan, May 6th
Why Amazon And Microsoft Want A Piece Of Nokia’s Former Map Platform HERE
Competition among on-demand services and hyperlocal discovery means that whomever has the best location intelligence wins.
By David Kaplan, Apr 1st
Factual Raises $35 Million For Global Expansion, More Geo-Data Tools For Mobile Publishers
Also, expect Factual to take a broader look at the way mapping the physical world for digital devices takes it beyond geo-targeted ads.
By David Kaplan, Dec 10th
Waze, MapQuest Issue Respective Revamps As ‘Map Wars’ Heat Up
Spurred, in part, by ongoing advancements from Google and Apple on down, consumers — and local marketers — have a lot more choices to navigate.
By David Kaplan, Oct 21st
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th