Apple
Analysis
What Apple iOS 12 Means For Marketers — And Why Investing In Listings And AR May Be More Valuable Than Targeted Ads
Apple's WWDC was about more than MeMojis, as "Siri Shortcuts" has implications for the future of SEO as voice activated assistants steer users' queries to "preferred answers."
Analysis
Instead Of Flowers For Mother’s Day, Fin Offers Its Virtual Assistant As The Right Gift
Fin, the subscription-based digital assitant, is opening up its voice-activated recommendation and purchasing services to non-subscribers as co-founder Sam Lessin aims to prove it can understand "actual language" better than Siri, Alexa, and Google Assistant.
Analysis
Google I/O: Centrality Of Artificial Intelligence, Local Marketing, And (Yes) Optimism Draw Lines With Amazon, Facebook
Google's emphasis on local business for its Assistant, Maps and forthcoming Lens products has the search giant further postioning itself as the "anti-Amazon," UM's Joshua Lowcock explains.
News
Apple Business Chat Rolls Out With 1-800-Flowers, Home Depot, Hilton, And Others
"At 1-800-Flowers.com, we are always looking for innovative ways to enhance the shopping experience, so we are very excited to support Apple Business Chat, which provides a powerful new avenue for connecting with our customers wherever and whenever they choose," a rep for the brand says.
