Yelp’s Q4 Shows Performance Progress As Local Ad Dollars Climb 35 Percent
The city guide is also making strides in mobile, as its app users visited more pages compared to those who access it on desktop.
By David Kaplan, Feb 8th
Despite Deep Linking’s Rise, Search Is Still Set To Lose SMBs To Social Spending
App usage — coupled with greater outreach from Facebook, Pinterest, and Twitter — is driving local business marketing to native advertising formats.
By David Kaplan, Oct 12th
Google Search Expands Indexing To iOS 9 Apps With Deep Links
As the ‘proxy war’ between Google and Apple continues, the search giant strategizes to bring the web and mobile closer together.
By Lauryn Chamberlain, Oct 12th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th