Does Location-Based Advertising Have A Viewability Problem?
As expectations for location ads rise, so do accuracy worries, says Placed CEO David Shim.
By David Kaplan, Sep 7th
PlaceIQ Hands Agencies, Brands Direct Access To Consumer Location Data Insights
Here's what Ansible, Gas Station TV, Havas Media, and The Media Kitchen say they can do with PlaceIQ geo-data.
By David Kaplan, May 18th
Location Data Shows The Challenge Tesla Faces In Broadening Its Appeal Beyond Luxury
By David Kaplan, Aug 9th
What Amazon Alexa's 'Answer Update' Means For Marketers
By Lauryn Chamberlain, Aug 9th
Assigned Seating: OpenTable Lets Reservationists Choose Specific Locations Within Restaurants
By David Kaplan, Aug 8th