Media Ratings Council Issues Final Location-Ad Measurement Standards
'These guidelines will be central in building the type of trusted media environment where geomarketing can flourish, benefitting both consumers and advertisers,' said the IAB's Anna Bager.
By David Kaplan, Mar 29th
IAB To Publishers: It’s Time To Understand Your Location Data
With geo-targed mobile ad dollars expected to rise 34 percent to $11.3 billion this year, the sell-side needs to step up, notes Factual's Vikas Gupta.
By David Kaplan, Feb 19th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th