What SMBs Need To Know About WhatsApp For Business
Storyhunter's David Berkowitz sees little downside for SMBs adding their listings to WhatsApp. As for the upside, there are a few more things to consider first for local brands.
By David Kaplan, Jan 22nd
What Google Maps’ Color-Coded Makeover Means For Local Business
The new styles will be rolled out over the next few weeks in all Google products that incorporate Google Maps, including the Assistant, Search, Earth, and Android Auto.
By David Kaplan, Nov 17th
Google Maps Updates Ride Hailing Integration
Both iOS and Android Google Maps users will now see expanded features within the app, including destination-related content such as menus and reviews.
By David Kaplan, Jan 13th
Google Maps Now Features Users’ Appointments — Here’s What It Means For Marketers
It's all part of Google's larger plan to link its services to anticipate what users want. And local brands can take advantage of that knowledge.
By David Kaplan, Oct 3rd
What Google’s Local Guide Photo Sharing Update Means For Businesses
Google Android can automatically match images on its phones with the exact locations the photos were taken at.
By David Kaplan, Jul 7th
Why Google’s Nearby Could Erase A Major Hurdle For Beacon Use
The feature, available only for Google Android devices, promotes beacon discovery — all without the need to pre-install a branded app.
By David Kaplan, Jun 13th
GeoMarketing 101 – What Is Mobile Deep-Linking?
The coming together of the walled garden of apps and the openness of the web has meaning for enterprises with thousands of locations on down to SMBs.
By David Kaplan, Apr 8th
Google Android Chrome Gets Physical — But Still Digital — With Eddystone Beacon Support
The proximity marketing space just got more room for connecting mobile consumers with offline retailers and brands.
By David Kaplan, Feb 15th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th