Beacons Were A Hot Proximity Platform In 2015; Next Year, They’ll Be A Hot Retargeting Platform
Unacast and Opera Mediaworks are among a growing number of players expanding beacons’ reach beyond the store shelf and into the real world.
By David Kaplan, Mar 2nd
Beacon Technology Makes a Sports Fan as Loyal to Your Brand as They Are to Their Team
The beacon space is highly fragmented, writes Opera Mediaworks' Andrew Dubatowka, but contextually relevant campaigns can cut through all that noise.
, Feb 9th
Connecting The Beacon To The Purchase And Beyond
Beacons will drive in-store sales this year, but how can retailers know for sure when it’s the beacon technology that deserves the credit?
By Nicole Spector, Feb 12th
Opera Mediaworks Organizes Beacon Developer Alliance
The mobile ad platform has lined up eight partners with the promise of moving micro-targeting from “ad hoc ads” to “enhancing consumer experiences.”
By David Kaplan, Jan 21st
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th