analysis
Analysis Accenture: Stand-Alone Digital Voice Assistants Are Taking Consumers Away From Smartphones 66% of consumers who own a stand-alone DVA use their smartphone for fewer activities, an Accenture survey says. David Kaplan By David Kaplan, Feb 9th
Analysis ‘Location-Aware’ Advertising Continues To Rise As Many Big Local Spenders Hold Steady For the first time in two years, advertisers we classify as 'plus spenders,' - those spending more than $25,000 each year on advertising - are not planning to increase their ad spend in 2018," says Celine Matthiessen, VP Analytics and Insights, BIA/Kelsey. David Kaplan By David Kaplan, Oct 31st
Analysis How Smart Speakers Are Influencing Shopping Decisions — Now "Smart Speakers allow for the same calls to action -- but now with an additional layer of targeting and interactivity," says Edison's Tom Webster as part of a two-part NPR study on audio activation. David Kaplan By David Kaplan, Sep 29th
Analysis What Do People Use Smart Speakers For? Among over two dozen use cases, just 13 percent of smart speaker owners use their smart speakers to find a local business, according to an NPR survey. David Kaplan By David Kaplan, Aug 7th
Analysis BIA/Kelsey: Mobile Search Is Cannibalizing Desktop Google and Bing are the beneficiaries, naturally, said Mark Fratrik, SVP and chief economist at BIA/Kelsey.But what happens as Alexa search rises? David Kaplan By David Kaplan, Jul 12th
Analysis eMarketer’s Ramsey: How AI And Voice-Activation Will Impact Business 'I am as excited – if not more excited – by artificial intelligence – as I was when the internet emerged in a commercial way in the mid-1990s,' says eMarketer co-founder Geoff Ramsey. David Kaplan By David Kaplan, May 23rd
Analysis Amazon’s Alexa Gets Visual With Echo Show: What Does It Mean For Brands? Parks Associates' Dina Abdelrazik on what the Amazon Echo Show's touchscreen and video adds to the voice-activated intelligent assistant Alexa. David Kaplan By David Kaplan, May 10th
Analysis Voice-Activated Connected Device Usage Jumps 130 Percent This Year Amazon's Echo speaker commands 70 percent of the voice-activated connected intelligence market, says eMarketer. But the demand is only starting. David Kaplan By David Kaplan, May 8th
Uncategorized Local Financial Services Market Is In For A Bumpy Ride We’re not talking about Greece here, but as mobile pay and alt-currencies like Bitcoin capture more consumers, the next 5 years will produce tremendous upheaval for local money management. David Kaplan By David Kaplan, Jul 12th
Featured News
Customers To Restaurants And Tech Companies: Please, Just Make Ordering Easier
By David Kaplan, Jul 13th
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Jul 13th
What Google Maps' Explore Feature Means For Local Search Marketing
By David Kaplan, Jul 12th