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Analysis Global Smart Speaker Sales Hit 11.7 Million Earlier This Year — But What About Voice Activation Usage? The Google Home Mini and Amazon Echo Dot accounted for a combined 38 percent of global shipments in Q2 as Apple's HomePod continued to lag, says Strategy Analytics.

David Kaplan

By David Kaplan, Sep 20th

Analysis How Consumers’ Use Of Voice Activation Is Evolving “Voice-activated tools have become part of our daily lives and are bringing dramatic changes to consumer behavior,” says NPR CMO Meg Goldthwaite.

David Kaplan

By David Kaplan, Jul 31st

Analysis Accenture: Stand-Alone Digital Voice Assistants Are Taking Consumers Away From Smartphones 66% of consumers who own a stand-alone DVA use their smartphone for fewer activities, an Accenture survey says.

David Kaplan

By David Kaplan, Feb 9th

Analysis ‘Location-Aware’ Advertising Continues To Rise As Many Big Local Spenders Hold Steady For the first time in two years, advertisers we classify as 'plus spenders,' - those spending more than $25,000 each year on advertising - are not planning to increase their ad spend in 2018," says Celine Matthiessen, VP Analytics and Insights, BIA/Kelsey.

David Kaplan

By David Kaplan, Oct 31st

Analysis How Smart Speakers Are Influencing Shopping Decisions — Now "Smart Speakers allow for the same calls to action -- but now with an additional layer of targeting and interactivity," says Edison's Tom Webster as part of a two-part NPR study on audio activation.

David Kaplan

By David Kaplan, Sep 29th

Analysis What Do People Use Smart Speakers For? Among over two dozen use cases, just 13 percent of smart speaker owners use their smart speakers to find a local business, according to an NPR survey.

David Kaplan

By David Kaplan, Aug 7th

Analysis BIA/Kelsey: Mobile Search Is Cannibalizing Desktop Google and Bing are the beneficiaries, naturally, said Mark Fratrik, SVP and chief economist at BIA/Kelsey.But what happens as Alexa search rises?

David Kaplan

By David Kaplan, Jul 12th

Analysis eMarketer’s Ramsey: How AI And Voice-Activation Will Impact Business 'I am as excited – if not more excited – by artificial intelligence – as I was when the internet emerged in a commercial way in the mid-1990s,' says eMarketer co-founder Geoff Ramsey.

David Kaplan

By David Kaplan, May 23rd

Analysis Amazon’s Alexa Gets Visual With Echo Show: What Does It Mean For Brands? Parks Associates' Dina Abdelrazik on what the Amazon Echo Show's touchscreen and video adds to the voice-activated intelligent assistant Alexa.

David Kaplan

By David Kaplan, May 10th

Analysis Voice-Activated Connected Device Usage Jumps 130 Percent This Year Amazon's Echo speaker commands 70 percent of the voice-activated connected intelligence market, says eMarketer. But the demand is only starting.

David Kaplan

By David Kaplan, May 8th

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