American Express Pop-Up ‘Experience’ Expands NBA All-Star Weekend
As part of its sponsorship of this past weekend's NBA All-Star Weekend in Los Angeles, American Express looked outside of the Staples Center.
By David Kaplan, Feb 19th
Domino Mag Teams With Amex On Hamptons ‘Platinum’ Pop-Up Shop
The home décor media outlet's pop-ups "absolutely help drive foot traffic as we use our various marketing levers to promote the shops," says Domino CEO Nathan Coyle.
By David Kaplan, Aug 2nd
How Loyalty Platforms Like Thanx Are Positioning For 2017
Thanx, a four-year-old, pure-play customer loyalty solution for national-local retailers has just scored a $17.1 million. Peter Krasilovsky explains how the space is evolving.
, Dec 12th
A Record 112M Consumers Visited Local SMBs On Small Business Saturday
Local businesses can learn a year-round lesson from American Express' reward incentives.
By Lauryn Chamberlain, Dec 1st
American Express’ Rajeev Subramanyam: ‘Geo-Data Is Extremely Important To Us For Two Reasons’
As American Express deepens its use of programmatic to inform its marketing, geo-data is powering its consumer insights and offer-based targeting programs.
By David Kaplan, Apr 14th
Retail Wars: The Bricks Fight Back
The Force is strong with local, Jedis — er, retailers — writes, Promoboxx’s Ben Carcio.
, Jan 20th
Macy’s Lundgren: We Haven’t Used Beacons To Their Fullest — Yet
In a conversation with Amex CEO Kenneth Chenault, the department store head argued for the relevance of bricks in a world obsessed with clicks.
By David Kaplan, Jan 19th
RetailNext Eyes Huge International Growth With $125m Funding
Money talks, and in this case, it's saying in-store analytics are becoming invaluable to marketers.
By Nicole Spector, Apr 23rd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th