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American Express
Analysis American Express Pop-Up ‘Experience’ Expands NBA All-Star Weekend As part of its sponsorship of this past weekend's NBA All-Star Weekend in Los Angeles, American Express looked outside of the Staples Center. David Kaplan By David Kaplan, Feb 19th
Retail Domino Mag Teams With Amex On Hamptons ‘Platinum’ Pop-Up Shop The home décor media outlet's pop-ups "absolutely help drive foot traffic as we use our various marketing levers to promote the shops," says Domino CEO Nathan Coyle.  David Kaplan By David Kaplan, Aug 2nd
Analysis How Loyalty Platforms Like Thanx Are Positioning For 2017 Thanx, a four-year-old, pure-play customer loyalty solution for national-local retailers has just scored a $17.1 million. Peter Krasilovsky explains how the space is evolving.  Peter Krasilovsky By Peter Krasilovsky, Dec 12th
News A Record 112M Consumers Visited Local SMBs On Small Business Saturday Local businesses can learn a year-round lesson from American Express' reward incentives.  Lauryn Chamberlain By Lauryn Chamberlain, Dec 1st
Analysis American Express’ Rajeev Subramanyam: ‘Geo-Data Is Extremely Important To Us For Two Reasons’ As American Express deepens its use of programmatic to inform its marketing, geo-data is powering its consumer insights and offer-based targeting programs.  David Kaplan By David Kaplan, Apr 14th
Analysis Retail Wars: The Bricks Fight Back The Force is strong with local, Jedis — er, retailers — writes, Promoboxx’s Ben Carcio.  Ben Carcio By Ben Carcio, Jan 20th
Retail Macy’s Lundgren: We Haven’t Used Beacons To Their Fullest — Yet In a conversation with Amex CEO Kenneth Chenault, the department store head argued for the relevance of bricks in a world obsessed with clicks.  David Kaplan By David Kaplan, Jan 19th
News RetailNext Eyes Huge International Growth With $125m Funding Money talks, and in this case, it's saying in-store analytics are becoming invaluable to marketers.  Nicole Spector By Nicole Spector, Apr 23rd
Featured News
How Brands Can Partner With Google Assistant
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By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th
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