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American Express

Analysis American Express Pop-Up ‘Experience’ Expands NBA All-Star Weekend As part of its sponsorship of this past weekend's NBA All-Star Weekend in Los Angeles, American Express looked outside of the Staples Center.

David Kaplan

By David Kaplan, Feb 19th

Retail Domino Mag Teams With Amex On Hamptons ‘Platinum’ Pop-Up Shop The home décor media outlet's pop-ups "absolutely help drive foot traffic as we use our various marketing levers to promote the shops," says Domino CEO Nathan Coyle.

David Kaplan

By David Kaplan, Aug 2nd

Analysis How Loyalty Platforms Like Thanx Are Positioning For 2017 Thanx, a four-year-old, pure-play customer loyalty solution for national-local retailers has just scored a $17.1 million. Peter Krasilovsky explains how the space is evolving.

Peter Krasilovsky

By Peter Krasilovsky, Dec 12th

News A Record 112M Consumers Visited Local SMBs On Small Business Saturday Local businesses can learn a year-round lesson from American Express' reward incentives.

Lauryn Chamberlain

By Lauryn Chamberlain, Dec 1st

Analysis American Express’ Rajeev Subramanyam: ‘Geo-Data Is Extremely Important To Us For Two Reasons’ As American Express deepens its use of programmatic to inform its marketing, geo-data is powering its consumer insights and offer-based targeting programs.

David Kaplan

By David Kaplan, Apr 14th

Analysis Retail Wars: The Bricks Fight Back The Force is strong with local, Jedis — er, retailers — writes, Promoboxx’s Ben Carcio.

By Ben Carcio, Jan 20th

Retail Macy’s Lundgren: We Haven’t Used Beacons To Their Fullest — Yet In a conversation with Amex CEO Kenneth Chenault, the department store head argued for the relevance of bricks in a world obsessed with clicks.

David Kaplan

By David Kaplan, Jan 19th

News RetailNext Eyes Huge International Growth With $125m Funding Money talks, and in this case, it's saying in-store analytics are becoming invaluable to marketers.

By Nicole Spector, Apr 23rd

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