Nearly Half Of Online Consumers Are Interested In Using Connected Home Devices
"Just like mobile devices have replaced a lot of desktop/laptop devices, I anticipate the voice-activated devices will similarly reduce use of the desktop/laptop devices," says Magid Advisors' Mike Vorhaus.
By David Kaplan, Aug 31st
Age Of Connected Intelligence: Will People Pay For Fin’s Voice-Activated Assistant?
Whether or not Fin's subscription-based digital assistant is viable, the concept could have an impact on local SEO.
By David Kaplan, Aug 21st
What The TV Remote Says About The Role Of Voice-Activation In Consumers’ Lives
New platforms fundamentally change the game, says ViralGains CEO Tod Loofbourrow.
By David Kaplan, Aug 16th
How Voice-Activation Is Becoming The New ‘Touch’
When the iPhone debuted 10 years ago, the touchscreen changed the way consumers use tech. Now, Pandora's Keri Degroote says, voice is poised to do the same.
By David Kaplan, Aug 14th
What Do People Use Smart Speakers For?
Among over two dozen use cases, just 13 percent of smart speaker owners use their smart speakers to find a local business, according to an NPR survey.
By David Kaplan, Aug 7th
How Patrón Used Alexa And Foursquare To Expand Online-To-Offline Marketing
Could Patrón Tequila create over 500,000 ‘bars’ in kitchens across the US? Adrian Parker aimed to find out.
By David Kaplan, Jul 31st
How Marriott And Kayak Are Using Voice-Activated Assistants For Hotel Guests
As Kayak develops its "Alexa Skill" to let users book a hotel, Marriott is putting the voice-activated assistant to work on room service.
By David Kaplan, Jul 25th
Nearly 20 Percent Of Customers Have Made A Purchase With A Voice-Controlled Device
And one-third plan to make a purchase through their Amazon Echo or similar device in the next year.
By Lauryn Chamberlain, Jul 12th
Alexa Poised To Play A Bigger Role This Amazon Prime Day
"This will mark the second year that Amazon pushes 'voice shopping' with Alexa-exclusive deals," says says Park Associates Analyst Dina Abdelrazik.
By David Kaplan, Jun 30th
10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from Amazon's Times Square takeover to how Racetrac drove visits to its gas station convenience stores 47 percent higher.
By Lauryn Chamberlain, Jun 16th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th