Amazon Alexa
News Users Can Now Place A Mobile Order From Dunkin’ Donuts Via Amazon Alexa The integration with Alexa sees the popular chain expanding order-anywhere accessibility and advancing its voice strategy. Lauryn Chamberlain By Lauryn Chamberlain, Aug 30th
Analysis How Petco Is Using Voice Activation To Connect With Pet Owners Petco recognized that if it recognized as the best source of pet information and finding pet products intelligently on Alexa and the Google Assistant, that is a strategic opportunity to take advantage of, says Petco partner Alpine.AI's Adam Marchick. David Kaplan By David Kaplan, Aug 27th
Analysis How Can Marketers Know If Voice Activation Is Working? Amazon Alexa’s Dave Isbitski Explains Fallback Intent "Meet your customer in the moment," Isbitski advises, "because the one thing you can't measure right now is what are your customers asking you." David Kaplan By David Kaplan, Aug 14th
News What Amazon Alexa’s ‘Answer Update’ Means For Marketers The rollout of the feature sees Amazon quietly furthering its commitment to expanding Alexa's Knowledge Graph. Lauryn Chamberlain By Lauryn Chamberlain, Aug 9th
Analysis How CMOs Are Taking On The Voice-First Future 'If you can tell a story in a way that replicates human interaction, people really dig that," explained UpsideDoor CMO Mike Darne at Voice Summit. Lauryn Chamberlain By Lauryn Chamberlain, Jul 30th
News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web this week, from influencer marketing trends to coverage of Voice Summit. Lauryn Chamberlain By Lauryn Chamberlain, Jul 27th
Analysis How LEGO’s Amazon Skill Duplo Represents Creative Building Blocks For Retailers "Audio is one of those other senses that can be activated when parents and their children build things with a Lego set, and it's completely uninterrupted and complementary to the building experience," said LEGO's James Poulter at the Voice Summit. David Kaplan By David Kaplan, Jul 26th
News Yext Launches Integration With Amazon Alexa As a result, businesses can now feed their digital knowledge directly to Alexa — a big step in an increasingly voice-first world. Lauryn Chamberlain By Lauryn Chamberlain, Jul 25th
Analysis 1-800-Flowers Expects Mother’s Day Shopping To Be ‘On-The-Go’ This Year "More than 50 percent of 1-800-Flowers.com customers are expected to use our mobile website and apps to shop with us for Mother’s Day," says Tom Hartnett, President, 1-800-Flowers.com. David Kaplan By David Kaplan, May 7th
Analysis As Google Home Gains Market Share, Google Starts Investment Fund To Promote Its Voice-Activated Assistant The move to create a special investment fund aimed at developers for Google Assistant follows Amazon's own effort to build up services for Alexa. David Kaplan By David Kaplan, May 3rd
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