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News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web, from Amazon's rollout of 'Storefronts' to how marketers need to build loyalty programs today.

Lauryn Chamberlain

By Lauryn Chamberlain, Sep 21st

Analysis Global Smart Speaker Sales Hit 11.7 Million Earlier This Year — But What About Voice Activation Usage? The Google Home Mini and Amazon Echo Dot accounted for a combined 38 percent of global shipments in Q2 as Apple's HomePod continued to lag, says Strategy Analytics.

David Kaplan

By David Kaplan, Sep 20th

Analysis Holiday Season Forecast: 50 Percent Of All U.S. Consumers Will Own A Smart Speaker Even though just 17 percent use voice to initiate a one-time order for pick-up in-store, as more brands strike deals with Google and Amazon, that will likely change as well as more smart devices alter the way people initiate a purchase, an Adobe study suggests.

David Kaplan

By David Kaplan, Sep 12th

Analysis CDX Voice + Audio Summit: How Brands Can Prepare For The Voice Activation Revolution Brands need to see voice as fundamentally transformational as it relates to intent, search and discovery, media consumption, and the broader customer experience, says CDX Conference Chairman Drew Ianni.

David Kaplan

By David Kaplan, Sep 4th

Analysis Retail Foot Traffic Resurgence: Target Q2 Brick-And-Mortar Traffic, Sales Gains Point The Way Target's 6.4 percent traffic growth in Q2 was "better than we’ve seen in well over 10 years," said Brian Cornell, chairman and chief executive officer of Target Corporation.

David Kaplan

By David Kaplan, Aug 22nd

Analysis CPG And Alexa: Audio Packaging On The Voice Shelf “Over 40 percent of smart speakers live in kitchens and while parents and families are early adopters of voice, cereal brands are sleeping on a major opportunity,” says Dexter Garcia, co-founder and CSO of Audio UX.

By Dexter Garcia, Aug 16th

Analysis What Retailers Can Learn from ‘Black Friday in July’ Amazon's special discount period, Prime Day, has some lessons for retailers preparing for the actual Black Friday this year, writes Gravy Analytics' Jeff White.

By Jeff White, Aug 15th

Analysis How Can Marketers Know If Voice Activation Is Working? Amazon Alexa’s Dave Isbitski Explains Fallback Intent "Meet your customer in the moment," Isbitski advises, "because the one thing you can't measure right now is what are your customers asking you."

David Kaplan

By David Kaplan, Aug 14th

Analysis How LEGO’s Amazon Skill Duplo Represents Creative Building Blocks For Retailers "Audio is one of those other senses that can be activated when parents and their children build things with a Lego set, and it's completely uninterrupted and complementary to the building experience," said LEGO's James Poulter at the Voice Summit.

David Kaplan

By David Kaplan, Jul 26th

News Yext Launches Integration With Amazon Alexa As a result, businesses can now feed their digital knowledge directly to Alexa — a big step in an increasingly voice-first world.

Lauryn Chamberlain

By Lauryn Chamberlain, Jul 25th

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