Retail Remains The Highest User Of Proximity Solutions, But Healthcare, Airports Begin Catch Up
Meanwhile, adoption of Google’s Eddystone has been naturally instantaneous, challenging Apple’s iBeacon format as ‘the industry standard.’
By David Kaplan, Oct 19th
Radius Networks Rolls Out Beacons For All Formats With Accompanying Wearable Management Tool
As the marketplace for beacons grows, established makers are racing to build them smaller and cheaper. The RadBeacon even comes with an Apple Watch-like controller.
By David Kaplan, Jul 21st
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th