10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from Panera Bread's move to accept voice orders to what marketers need to know about the knowledge graph.
By Lauryn Chamberlain, Oct 13th
Digital Maps Have Supported $1 Trillion In Business — Here’s How
Leave it to Google to count the ways: working with worked with AlphaBeta, it examined consumer surveys across 22 countries that showed how geospatial services make an economic impact in three distinct ways.
By David Kaplan, Oct 9th
Rental Car Brands Avis And Hertz Shift Gears To Self-Driving
Avis has been rapidly ramping its connected car and shared mobility offerings. Hertz is taking its own road to the future of driving.
By David Kaplan, Jun 27th
Location Data Shows The Challenge Tesla Faces In Broadening Its Appeal Beyond Luxury
By David Kaplan, Aug 9th
What Amazon Alexa's 'Answer Update' Means For Marketers
By Lauryn Chamberlain, Aug 9th
Assigned Seating: OpenTable Lets Reservationists Choose Specific Locations Within Restaurants
By David Kaplan, Aug 8th