CPG And Alexa: Audio Packaging On The Voice Shelf
“Over 40 percent of smart speakers live in kitchens and while parents and families are early adopters of voice, cereal brands are sleeping on a major opportunity,” says Dexter Garcia, co-founder and CSO of Audio UX.
By Dexter Garcia, Aug 16th
How Can Marketers Know If Voice Activation Is Working? Amazon Alexa’s Dave Isbitski Explains Fallback Intent
"Meet your customer in the moment," Isbitski advises, "because the one thing you can't measure right now is what are your customers asking you."
By David Kaplan, Aug 14th
Amazon Alexa Lets Users Craft Their Own Skills And Customized Responses
“Alexa Skill Blueprints is an entirely new way for you to teach Alexa personalized skills just for you and your family,” says Amazon Alexa VP Steve Rabuchin. And brands will have to keep up.
By David Kaplan, Apr 19th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th