10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from Factual and Facebook's expanded data alliance to the connected car revolution.
By Lauryn Chamberlain, Jun 2nd
Airbnb Traffic Is Up 31 Percent Since 2016
The company is booking more rooms than ever and expanding its offerings. But that doesn't mean Millennial travelers have abandoned hotels for all occasions.
By Lauryn Chamberlain, May 30th
For Millennial Travelers, Does Airbnb Beat Hotels?
Airbnb has cut into the hospitality marketplace in a major way. But Millennials are more split on their preferences than one might expect of the "Uber generation."
By Lauryn Chamberlain, May 10th
How West Elm Partners With Casper, Airbnb, And Others To Drive Local Store Visits
At the local level, West Elm emphasizes autonomy for individual locations to get the word out on social channels.
By David Kaplan, Apr 19th
Audi Finds The Right Place For Marketing With Airbnb
Where can someone drive a car that goes 200 miles-per-hour in the US? Audi turned to Aibnb to find a location.
By David Kaplan, Apr 13th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th