News Spotify Taps Foursquare For Insights On How Streaming Media Ads Lead To Store Visits “We are excited to add Foursquare to our roster of measurement capabilities and show the power of our unique streaming intelligence to impact real-world behavior,” said Brian Berner, Head of U.S. Sales at Spotify
Analysis Ready For Primetime: Local TV Ads Complemented By Geotargeted Mobile Will Generate $43 Billion This Year "When you combine location’s ability to find and target consumers at the right place and time in local markets with TV’s massive reach and frequency, marketers are able to build and measure highly impactful advertising solutions,” says Eric Hadley, CMO at GroundTruth.
Analysis What Google Maps’ ‘Landmarking’ Of Marquee Brands Means For Local Businesses "This is a perfect example of businesses not being able the control the user interface or the artificial intelligence of smart devices, maps and directories," says Yext's Lee Zucker. "What businesses can control are the facts these intelligent services know about your brand and its locations."
Analysis Is The Space For Local Digital Marketing Services Expanding — Or Consolidating? Local brands "want consolidation and efficiency -- not more tools or platforms to master," says The LSA's Greg Sterling. "On the other hand, it’s very clear that consumer demand for high-quality local information is present and growing."
Analysis How Visually-Oriented Retailers Like Wayfair And Nike Are Using Voice Activation To Connect With Consumers Is someone going to buy a lamp or a sneaker using a voice assistant? Not today, says Wayfair's Jessica Jacobs and Nike's Ron Faris. But for SEO and appointment shopping, voice is becoming key.
Analysis Verve Hires Mobile Ad Vet Mark Fruehan To Streamline Enterprise, SMB, Programmatic Focus “We are going to put our work around Movement Science into the hands of participants from small and mid-size businesses on up,” Fruehan says. “In an important sense, we are now talking about the democratization of their marketplace.”