Analysis Is The Space For Local Digital Marketing Services Expanding — Or Consolidating? Local brands "want consolidation and efficiency -- not more tools or platforms to master," says The LSA's Greg Sterling. "On the other hand, it’s very clear that consumer demand for high-quality local information is present and growing."
Analysis How Visually-Oriented Retailers Like Wayfair And Nike Are Using Voice Activation To Connect With Consumers Is someone going to buy a lamp or a sneaker using a voice assistant? Not today, says Wayfair's Jessica Jacobs and Nike's Ron Faris. But for SEO and appointment shopping, voice is becoming key.
Analysis Verve Hires Mobile Ad Vet Mark Fruehan To Streamline Enterprise, SMB, Programmatic Focus “We are going to put our work around Movement Science into the hands of participants from small and mid-size businesses on up,” Fruehan says. “In an important sense, we are now talking about the democratization of their marketplace.”