How Uber’s Advertising Team Combated Ad Fraud Amid Period of Protest
"Who’s causing ad fraud? It’s not 15 year-old kids or Russian bots -- it’s large agencies and networks," Kevin Frisch, head of Driver & Rider Acquisition at Uber, told MMA Impact attendees.
By David Kaplan, Apr 13th
What Do Brands Need To Know About How ‘The Rise Of Voice’ Will Impact Advertising?
"The goal for marketers is to recognize that storytelling in voice will be held to a higher standard," says Publicis Media SVP Vanessa Evans, who authored a report on "The Rise of Voice."
By David Kaplan, Apr 9th
Waze Local Launches With In-App Ads To SMBs For The First Time
This has been two years in the making and what's most exciting is SMBs now have a way to advertise locally and see the impact of their advertising," says Matt Phillips, Head of Waze Local.
By David Kaplan, Mar 28th
Borrell: SMBs Plan To Spend More Selectively On Social, Event Marketing
On average, SMBs use just three social media networks, while less than half see it as a "smart" investment, says Borrell Associates' Corey Elliott.
By David Kaplan, Mar 8th
Pandora Pitches ‘Audio Context’: Why Your Ad Recall Is Higher When You’re Eating
"Creating a 'theater of the mind' can bring a brand’s advertisement to life before a listeners' eyes," says Pandora SVP Susan Panico.
By David Kaplan, Mar 7th
How Voice Activation And Digital Will Expand Both Major And Niche Sports
Sports fans are viewers, correspondents, and players thanks to a growing array of digital channels, said NHL CMO Heidi Browning at the Ad Club of NY's Verticals event.
By David Kaplan, Mar 6th
It’s Not Amazon That Should Scare Retailers, It’s Facebook
"Facebook feels like a personal shopper," writes Euclid CEO Brent Franson. "The company’s using my data to personalize the ads in my feed - and it’s working."
By David Kaplan, Feb 23rd
iProspect CMO Belle Lenz: How Smaller Brands Can Develop A Voice Strategy
It’s all about creating a “useful and personalized experience that isn’t only transactional, but also delivers a great user experience consumers can’t get from a simple search or engaging online,” says Lenz.
By David Kaplan, Feb 22nd
Pandora Launches Audio Ad Marketplace As Voice And Brand Safety Demand Rises
“The launch of our programmatic audio marketplace will give advertisers the unique opportunity to efficiently reach Pandora’s audience," says Pandora CRO John Trimble.
By David Kaplan, Feb 20th
What Blockchain (Potentially) Means For Omnichannel Marketing
Initially, CPG giant Unilever's decision to use IBM iX's Blockchain is about eliminating "discrepancies," says IBM iX's Babs Rangaiah. But the potential use cases for improved geotargeting may soon emerge.
By David Kaplan, Feb 16th
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Jun 15th
Snap Partners With Pandora On Song Sharing Integration
By Lauryn Chamberlain, Jun 14th
67 Percent Of Consumers Worldwide Have Live-Streamed Video
By Lauryn Chamberlain, Jun 13th