Advertising Week XII
GeoMinds: The Best Use Of Geo-Data Is To Improve The Mobile Consumer Experience
Creating relevant and engaging ads will subsequently eradicate any industry distrust of ad blocking, writes Sonata's Lara Mehanna.
By Lara Mehanna, Oct 2nd
Facebook Bridges Measurement Options, Video Tools With An Eye Toward CPG Brands
The social net claims a 25 percent gain in the number of active advertisers since February, and is looking for major brands to increase their cross-screen spending.
By David Kaplan, Sep 28th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th