Advertising Week
Analysis Stop Thinking Content First In an age of voice activation and intelligent assistants, developing an integrated connections idea and identifying the need for creating content is changing the publishing process, says UM's Rob Hersey. David Kaplan By Rob Hersey, Nov 1st
Analysis Advertising Week Recap: Welcome To The Age Of Assistance — And Assistants "Brands are disappointed and upset; they’re running out of patience and taking action and it showed at the event," says Retale's Nels Stromborg. David Kaplan By David Kaplan, Oct 5th
Analysis How Tencent Is Charting Its American Advertising Expansion "We’re talking to agencies and brands about how to use the entire online ecosystem that Tencent can offer," says Tencent Corp. VP Steven Chang. David Kaplan By David Kaplan, Oct 3rd
Analysis How GroundTruth Drove 170,000 Taco Bell Visits For Two-Week ‘Live Más’ Campaign "More importantly, the increase in taco sales meant more donations to the Taco Bell Foundation for our Live Más Scholarship," said Taco Bell Media Manager David Garcia. David Kaplan By David Kaplan, Sep 28th
Analysis Consumers Exchange Over 2 Billion Messages With Businesses Each Month Via Facebook Messenger 'Twenty years ago, businesses scrambled to start building a web presence,' said Stefanos Loukakos, Head of Messenger, Facebook. 'Now is the time for businesses to build a presence on messenger.' Lauryn Chamberlain By Lauryn Chamberlain, Sep 27th
CMOs Why The Weather Company Rebranded As IBM Watson Advertising "The world's most essential businesses are platforms," noted CMO Jordan Bitterman in an Advertising Week presentation, heralding the change and the "Era of Cognition." David Kaplan By David Kaplan, Sep 26th
CMOs Cadillac House May Be The Future Of ‘Brand Experience’ — But Can It Help Sell Cars At Local Dealerships? Part lounge, part art gallery, part automoble showroom: Cadillac opened its New York brand experience center in May and the space's influence is soon to be felt at car dealers across the country. David Kaplan By David Kaplan, Oct 11th
News Marriott Bringing Beacons To 500 Hotels By The End Of 2016 After an initial installation two years ago, Marriott has beacons in 21 hotels today. At the IAB Mixx conference, Marriott’s Karin Timpone discussed how its thinking about proximity marketing has evolved. David Kaplan By David Kaplan, Sep 28th
Event Perspectives On Mobile Data From Industry Vets A topic that kept coming up in the conversation was the new landscape created by mobile data and the adaptations advertisers undergo to meet it. Daniel Parisi By Daniel Parisi, Sep 30th
News Ahead Of Advertising Week, xAd Makes The Case For Geo-Targeting The location marketplace uses online video and Out-Of-Home to call out the ‘guesswork’ that still underpins most interactive ad placements. David Kaplan By David Kaplan, Sep 17th
Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th