advertising
Analysis
iHeartMedia And Jelli Tap Foursquare To Track Radio Ad Effectiveness
“iHeartMedia continues to reach more Americans than Google, Facebook and TV and the advertising community can now be taking further advantage of the scale and effectiveness of broadcast radio to build a brand, and drive awareness, engagement and sales,” said iHeartMedia's Brian Kaminsky.
Analysis
Pandora And Placed Attribution Alliance Four Years Later: Brands Saw Double-Digit Lift In Visits
The partnership drove "double-digit lift in store traffic for Lane Bryant and an incremental $110 million in revenue for the Las Vegas Convention and Visitors Authority," says Placed's Jim Watson.
Analysis
Why Influencer Marketing is Unique and Even More Vital for B2B Marketers
In recent years social media influencers have become a centerpiece of business-to-consumer (B2C) marketing strategies, but as its popularity grows, business-to-business (B2B) brands are starting to follow suit, writes Richard Wong.
