Analysis Why Influencer Marketing is Unique and Even More Vital for B2B Marketers In recent years social media influencers have become a centerpiece of business-to-consumer (B2C) marketing strategies, but as its popularity grows, business-to-business (B2B) brands are starting to follow suit, writes Richard Wong.
News Spotify Taps Foursquare For Insights On How Streaming Media Ads Lead To Store Visits “We are excited to add Foursquare to our roster of measurement capabilities and show the power of our unique streaming intelligence to impact real-world behavior,” said Brian Berner, Head of U.S. Sales at Spotify
Analysis Ready For Primetime: Local TV Ads Complemented By Geotargeted Mobile Will Generate $43 Billion This Year "When you combine location’s ability to find and target consumers at the right place and time in local markets with TV’s massive reach and frequency, marketers are able to build and measure highly impactful advertising solutions,” says Eric Hadley, CMO at GroundTruth.
Analysis What Google Maps’ ‘Landmarking’ Of Marquee Brands Means For Local Businesses "This is a perfect example of businesses not being able the control the user interface or the artificial intelligence of smart devices, maps and directories," says Yext's Lee Zucker. "What businesses can control are the facts these intelligent services know about your brand and its locations."