World Cup Search Stats Show Why Unbranded Search Matters For Marketers
When searching to buy jerseys during the World Cup, fans largely didn't navigate to a brand's website. The retailers who won were prepared for that.
By Lauryn Chamberlain, Jul 19th
How 1-800-Flowers Won Valentine’s Day Search Advertising
1-800-Flowers made a " a full court press" in bidding higher on keywords like "flowers" as well as more specific Valentine's Day terms, says Adthena's Ashley Fletcher.
By David Kaplan, Feb 16th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th