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Adrienne Beck
Analysis What Does The Summer Weather Forecast Mean For Retail And Restaurant Businesses? "Based on Watson Advertising’s footfall studies around severe weather, we have seen an 80 percent increase in store traffic the day before a severe event, and a 20 percent increase in traffic for the 7 days following an event," says Adrienne Beck, VP/Head of Sales Strategy, Watson Advertising. David Kaplan By David Kaplan, May 14th
Analysis IAB’s Location Playbook: What Retailers Need To Know About Geo With retail at the forefront of the use of geo-data and proximity marketing, the IAB is offering brands a sense of how to proceed.  David Kaplan By David Kaplan, Apr 5th
Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th
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