For Building Loyalty Programs, Adored Emphasizes Privacy — And Beacons
Anonymity is considered a key differentiator for app-based rewards programs, says Cory von Wallenstein.
By Daniel Parisi, Sep 15th
For Privacy-Wary Consumers, Anonymity And Beacons Power Northeast Loyalty Programs
No names or other personal info are needed to get a free cup of coffee at a café using Estimote’s Bluetooth devices and Adored’s phone ID-based rewards platform.
By David Kaplan, Aug 31st
Customer Loyalty App Adored Raises $2.3M Seed Round, Sets Sight On Beacons
With a group of prominent Boston investors at its back, Adored prepares to launch an iBeacon-based new feature.
By Daniel Parisi, Jul 15th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th