For Building Loyalty Programs, Adored Emphasizes Privacy — And Beacons
Anonymity is considered a key differentiator for app-based rewards programs, says Cory von Wallenstein.
By Daniel Parisi, Sep 15th
For Privacy-Wary Consumers, Anonymity And Beacons Power Northeast Loyalty Programs
No names or other personal info are needed to get a free cup of coffee at a café using Estimote’s Bluetooth devices and Adored’s phone ID-based rewards platform.
By David Kaplan, Aug 31st
Customer Loyalty App Adored Raises $2.3M Seed Round, Sets Sight On Beacons
With a group of prominent Boston investors at its back, Adored prepares to launch an iBeacon-based new feature.
By Daniel Parisi, Jul 15th
Location Data Shows The Challenge Tesla Faces In Broadening Its Appeal Beyond Luxury
By David Kaplan, Aug 9th
What Amazon Alexa's 'Answer Update' Means For Marketers
By Lauryn Chamberlain, Aug 9th
Assigned Seating: OpenTable Lets Reservationists Choose Specific Locations Within Restaurants
By David Kaplan, Aug 8th