Adobe
News
How Placed And Adobe Are Closing The Loop Around Attributing “Linear” TV Ads To Offline Store Visits
"Over half of TV buys on Adobe Advertising Cloud feature advanced attribution linking online/offline performance to TV ad buys, whether it’s through TV-to-website conversion reporting, brand surveys, or offline sales attribution," says Adobe's Patrick Rubin.
Analysis
Holiday Season Forecast: 50 Percent Of All U.S. Consumers Will Own A Smart Speaker
Even though just 17 percent use voice to initiate a one-time order for pick-up in-store, as more brands strike deals with Google and Amazon, that will likely change as well as more smart devices alter the way people initiate a purchase, an Adobe study suggests.
Analysis
What Do Brick-And-Mortar Stores Face From Digital’s Role In Black Friday And Cyber Monday Shopping?
The biggest shopping weekend of the year has passed and retailers' omnichannel strategies will be put to the test this holiday season like never before, data from Shopify, Adobe, and others show.
