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Adobe
News How Placed And Adobe Are Closing The Loop Around Attributing “Linear” TV Ads To Offline Store Visits "Over half of TV buys on Adobe Advertising Cloud feature advanced attribution linking online/offline performance to TV ad buys, whether it’s through TV-to-website conversion reporting, brand surveys, or offline sales attribution," says Adobe's Patrick Rubin. David Kaplan By David Kaplan, Sep 26th
Analysis Holiday Season Forecast: 50 Percent Of All U.S. Consumers Will Own A Smart Speaker Even though just 17 percent use voice to initiate a one-time order for pick-up in-store, as more brands strike deals with Google and Amazon, that will likely change as well as more smart devices alter the way people initiate a purchase, an Adobe study suggests.  David Kaplan By David Kaplan, Sep 12th
Analysis Adobe Advertising Cloud Teams With TuneIn To Prove Targeted Audio Ads Via Smart Speakers Is Scalable Why aim audio ads at smart speakers now? "Almost 80 percent of audio is consumed in places that visual media can’t reach users,” says Adobe Advertising Cloud’s Siddhant Bhatia.  David Kaplan By David Kaplan, Jul 2nd
Analysis What Do Brick-And-Mortar Stores Face From Digital’s Role In Black Friday And Cyber Monday Shopping? The biggest shopping weekend of the year has passed and retailers' omnichannel strategies will be put to the test this holiday season like never before, data from Shopify, Adobe, and others show.  David Kaplan By David Kaplan, Nov 27th
Uncategorized Apple Watch Will Beat iPhone For Mobile Wallet Marketers, Says Vibes Suspecting a consumer trend on the horizon, the mobile marketing company has updated its Catapult Wallet Manager platform to support Apple Watch.  Nicole Spector By Nicole Spector, May 28th
Uncategorized Adobe And Vibes Build Location-Based Marketing Around Mobile Wallets The companies have integrated their technologies to make the digital wallet a marketing tool in mobile campaigns.  Nicole Spector By Nicole Spector, Mar 31st
Uncategorized (Hashtag) Power to the People Last March, Razorfish created a ‘Digital Campground’ for SXSW Interactive. Sponsored by numerous brands including Adobe and Qualcomm, the campaign used social media to power transportation and lodging accommodations.  Nicole Spector By Nicole Spector, May 19th
Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th
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