addressable TV
News How Placed And Adobe Are Closing The Loop Around Attributing “Linear” TV Ads To Offline Store Visits "Over half of TV buys on Adobe Advertising Cloud feature advanced attribution linking online/offline performance to TV ad buys, whether it’s through TV-to-website conversion reporting, brand surveys, or offline sales attribution," says Adobe's Patrick Rubin. David Kaplan By David Kaplan, Sep 26th
Analysis Are Local TV Advertisers Ready For Location-Based Ad Targeting? "Addressable Geo-Fencing can be used both as a stand-alone tactic and to improve the results of addressable TV campaigns, direct mail campaigns, and other marketing efforts that target specific households," says Simpli.fi VP Ryan Horn. David Kaplan By David Kaplan, Jul 10th
Analysis Nissan’s Tony Weeks On How Addressable TV Can Use Geo-Data Addressable TV is increasingly ready for prime time by automotive companies, says Nissan Senior Media Manager Tony Weeks at JD Power’s AMR conference. David Kaplan By David Kaplan, Nov 1st
Analysis The Challenges Of Tracking TV Ads To Store Visits As TV increasingly becomes a part of multi-screen attribution plans, expect both brands and TV manufacturers to make tracking ads to visits easier. Daniel Parisi By Daniel Parisi, Feb 29th
News Getting Ready For Prime Time, Geo-Data Adds Insight To Addressable TV Ads PlaceIQ teams with Acxiom’s LiveRamp to power location-based ads for automotive, retail, and travel brands to specific households’ set-top boxes and claiming to drive average lift in visitation of 46 percent across the three verticals. David Kaplan By David Kaplan, Feb 24th
Technology Rocket Fuel, DISH Take On Programmatic TV In 2016 ‘This is about being able to take first party mobile data and marry it to rich subscriber insights,’ Rocket Fuel’s CEO told CES 2016 attendees. ‘It’s powerful.’ Lauryn Chamberlain By Lauryn Chamberlain, Jan 6th
Uncategorized DashBid CEO Tom Herman: TV Is Moving To Mobile As more and more viewers stream shows across devices via apps, Netflix, and more, customized ad placements are crucial. Lauryn Chamberlain By Lauryn Chamberlain, Oct 29th
News PlaceIQ Closes The Loop On TV Metrics With Starcom, Acxiom Geo-data and location-based attribution is making the leap from mobile advertising to addressable TV. David Kaplan By David Kaplan, Mar 31st
Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th