addressable TV
News
How Placed And Adobe Are Closing The Loop Around Attributing “Linear” TV Ads To Offline Store Visits
"Over half of TV buys on Adobe Advertising Cloud feature advanced attribution linking online/offline performance to TV ad buys, whether it’s through TV-to-website conversion reporting, brand surveys, or offline sales attribution," says Adobe's Patrick Rubin.

Analysis
Are Local TV Advertisers Ready For Location-Based Ad Targeting?
"Addressable Geo-Fencing can be used both as a stand-alone tactic and to improve the results of addressable TV campaigns, direct mail campaigns, and other marketing efforts that target specific households," says Simpli.fi VP Ryan Horn.

News
Getting Ready For Prime Time, Geo-Data Adds Insight To Addressable TV Ads
PlaceIQ teams with Acxiom’s LiveRamp to power location-based ads for automotive, retail, and travel brands to specific households’ set-top boxes and claiming to drive average lift in visitation of 46 percent across the three verticals.
