ad spending forecast
Geotargeted Mobile Ad Dollars To Hit $32 Billion Within Five Years
Location-targeted ad spend will represent 45 percent of overall mobile ad revenues by 2021, says BIA Kelsey.
By David Kaplan, Jan 24th
Location-Based Ad Dollars To Hit Nearly $30 Billion By 2020
Search will continue to eclipse all ad formats, holding the largest share of location-targeted ad spend over the next five years, says BIA/Kelsey.
By David Kaplan, Jun 16th
Geo-Data Is The Hub Of ‘Power Brew’ Including Local Mobile, Social, Video Ad Spending
Location-targeted mobile ad spending is expected to rise 34.5 percent in 2016, says BIA/Kelsey, driving up the wider local ad marketplace.
By David Kaplan, Nov 2nd
What The Coming 30,000 Local Political Campaigns Can Teach Retailers About Geo-Targeting
Location-advertising represents new territory for state and local races, says Borrell’s Corey Elliot.
By David Kaplan, Aug 18th
Geo-Targeted Mobile Ad Revenues To Reach $18.2 Billion By 2019
BIA/Kelsey’s study shows local mobile ad spend is rising significantly — which points to the growing importance of accurate, first-party location data.
By Lauryn Chamberlain, Apr 23rd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th