10 Things You Need To Know About Online-To-Offline Marketing This Week
All the location marketing news this week, from Loft's evolving retail strategy to marketing to Millennials in the age of ad blocking.
By Lauryn Chamberlain, Oct 21st
Marketing To Millennials In The Age Of Ad Blocking: Get More Creative
Yes, Millennials are notoriously ad averse. But that doesn’t have to be a problem for savvy marketers.
By Lauryn Chamberlain, Oct 17th
Skyhook Aims For More Relevant Location Ads Through ‘Personas’
Contextual location is the key, says VP of adtech products Matt Kojalo.
By Lauryn Chamberlain, Apr 21st
IoT 2016: Brands Move From Smart Experiments To Seamless Experiences
Everything from smartwatches to ‘smart fridges’ should to be able to preempt a user’s next move, says JWT’s Creative Innovation Director.
By Lauryn Chamberlain, Dec 14th
The GeoMarketing Top 5 Countdown
This week had it all, from ad blocking uproar to 'smart shelves' at Kroger. Take it in!
By Lauryn Chamberlain, Oct 9th
GeoMinds: How to Bypass Ad Blocking
Kinetic's Ana Echols suggests a fool-proof way to make sure your ad dollars are effectively used (hint: go outside).
, Oct 7th
GeoMinds: The Best Use Of Geo-Data Is To Improve The Mobile Consumer Experience
Creating relevant and engaging ads will subsequently eradicate any industry distrust of ad blocking, writes Sonata's Lara Mehanna.
, Oct 2nd
IAB Declares War On Ad Blocking
While IAB believes something must be done about ad blocking, they are more in favor of providing advertisers with the tools to decide their own strategies.
By Daniel Parisi, Sep 29th
Google Offers Up Customer Match To Further Advance ‘Online-To-Offline Moments’
Sridhar Ramaswamy spoke candidly about ad blocking’s effects alongside the importance of search as the ultimate expression of intent.
By Daniel Parisi, Sep 28th
SMBs Have Little To Fear From Mobile Ad Blocking
While other industries may be affected more heavily, small businesses spend much more on marketing tools than ad campaigns that would be affected by ad blocking.
By Daniel Parisi, Sep 21st
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th