Will Voice-Activated Assistants Change Search Advertising?
Executives from Microsoft Bing, Google DoubleClick, SEMPO, Wordstream, and Yext discussed the future of search marketing and voice-activated assistants.
By David Kaplan, Jul 28th
Three Reasons In-Store Retargeting Can Reduce Abandoned Shopping Carts Online And Off
As beacon use cases emerge beyond proximity-triggered discounts, retailers and brands can solve several problems that cause customers to walk away.
By David Kaplan, Apr 15th
Conductor And Acronym Partner To Chart Shoppers With Content Mapping
“This is the next key phase in the evolution of search strategy,” said Acronym President Michael Bruh.
By Lauryn Chamberlain, Nov 3rd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th