Apple Buys Mapsense, As Digital Mapping Service Consolidation Heats Up
The two-year-old startup is the latest addition to the Apple Maps team, just in time for the IOS 9 integration.
By David Kaplan, Sep 16th
Mobile Mergers: IronSource And Supersonic Combo Promises App Discovery, Targeting At Scale
The two companies say they’ll share reach of one billion monthly smartphone users.
By David Kaplan, Sep 10th
Verve’s Acquisition Of Fosbury Puts Marketers In The Mobile Wallet
The first purchase of the Nada Stirratt era expands the company’s location ad position.
By David Kaplan, Jun 9th
The GeoMarketing Top 5 Countdown
Catch up on this week's most popular stories about the Shopkick acquisition, a Redbox SMS campaign, and global mobile ad growth.
, Oct 3rd
Location Marketplace SK Planet Acquires Beacon-based Shopkick
The deal is part of a race to capture the estimated $1.4 trillion spent in the U.S. on online-to-offline shopping through geo-marketing technology.
, Sep 29th
Mixpo’s ShopIgniter Acquisition To Blend Video, Mobile, Social Marketing
As location becomes the center of other ad strategies, the video ad platform attempts a seamless solution.
By David Kaplan, Sep 9th
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Jun 15th
Snap Partners With Pandora On Song Sharing Integration
By Lauryn Chamberlain, Jun 14th
67 Percent Of Consumers Worldwide Have Live-Streamed Video
By Lauryn Chamberlain, Jun 13th