Pandora Acquires Digital Audio Ad Tech Platform AdsWizz For $145 Million
The move will improve Pandora's ad capabilities to better serve publishers and brands worldwide, according to CEO Robert Lynch.
By Lauryn Chamberlain, May 29th
Intel Takes 15 Percent Stake In HERE Maps
A week after a trio of Asian investors took a piece of HERE, Intel is making a small acquisition in HERE is designed to jumpstart the chipmaker's move into driverless cars and IoT.
By David Kaplan, Jan 3rd
Proximity Marketing Pioneer Gimbal Acquired By The Mobile Majority
The anticipated consolidation of the location marketplace appears to be gaining momentum.
By David Kaplan, Dec 5th
AOL On Millennial Media’s Deal: We Bought A Global Mobile SSP, Not An Ad Net
While Millennial may have been viewed as an ad network, AOL saw how its publisher-facing origins would continue to help drive its own transformation into a programmatic marketplace.
By David Kaplan, Sep 4th
On-Demand Grocery Courier Instacart Acqui-Hires Wedding Party App Team
Instacart seeks to diversify — and stay relevant in the increasingly crowded local on-demand space.
By Lauryn Chamberlain, Aug 4th
SITO Completes Acquisition Of Hipcricket’s Mobile Ad Platform For $3.7M
The process began a year ago and represents the long-expected pruning of early mobile ad players.
By David Kaplan, Jul 9th
4INFO Sells SMS Unit To MBlox, Completes Shift To Online-To-Offline Targeting, Metrics
Having left its text message marketing roots behind years ago, 4INFO wants to simplify its focus on connecting online ads to in-store sales.
By David Kaplan, May 29th
Twitter’s Acquisition Of TellApart Paves Additional Targeting Avenues For Retailers
Neiman Marcus, Pottery Barn, and Sur la Table come with the retargeting startup’s package — and Google's DoubleClick will help attribute those brands' ads.
By David Kaplan, Apr 28th
Madison Logic Expands Ad Offerings, Acquiring Platform BNN
The B2B data platform is aiming to expand the data it has in-house, while deepening its sell-side partnerships.
By Lauryn Chamberlain, Mar 3rd
Yelp Delivers: Acquisition Of Eat24 Reflects Evolution From Reviews Site
Wall St. doubts may be quelled after Yelp spends $134M on food ordering platform.
By David Kaplan, Feb 10th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th