Store Visits Jumped 65 Percent On Black Friday. Deals Weren’t The Only Reason
Time spent in stores also was up, says Google, and mobile search had a lot to do with the increased activity.
By David Kaplan, Nov 29th
Retailers Resist Consumers’ Demand For Real-Time Smartphone Promos
About 50 percent of shoppers say they look forward to receiving deals while in-store — but a mere 7 percent of retailers are satisfying that expectation, Accenture finds.
By David Kaplan, Feb 12th
The Future Of Retail Will Be Great For Consumers — And Retailers As Well
Is technology killing the traditional brick-and-mortar business? Nope. Here’s why.
By David Kaplan, Jul 19th
The GeoMarketing Top 5 Countdown
Most consumers expect in-store offers on their mobile devices. The problem is most retailers are struggling to meet that demand.
By David Kaplan, Apr 10th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th