Accenture: Stand-Alone Digital Voice Assistants Are Taking Consumers Away From Smartphones
66% of consumers who own a stand-alone DVA use their smartphone for fewer activities, an Accenture survey says.
By David Kaplan, Feb 9th
Retailers Resist Consumers’ Demand For Real-Time Smartphone Promos
About 50 percent of shoppers say they look forward to receiving deals while in-store — but a mere 7 percent of retailers are satisfying that expectation, Accenture finds.
By David Kaplan, Feb 12th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th