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Accenture
Analysis Accenture: Stand-Alone Digital Voice Assistants Are Taking Consumers Away From Smartphones 66% of consumers who own a stand-alone DVA use their smartphone for fewer activities, an Accenture survey says. David Kaplan By David Kaplan, Feb 9th
Analysis Retailers Resist Consumers’ Demand For Real-Time Smartphone Promos About 50 percent of shoppers say they look forward to receiving deals while in-store — but a mere 7 percent of retailers are satisfying that expectation, Accenture finds.  David Kaplan By David Kaplan, Feb 12th
Featured News
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IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th
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