How 7-Eleven Drove A 51 Percent Increase in Foot Traffic on 7/11
The chain's Free Slurpee Day promotion generated an increase in market share — and surprising sales success.
By Lauryn Chamberlain, Jul 18th
Location-Based Marketing for CPG Brands: A Win-Win-Win Strategy
It's time for spring cleaning for CPG brands and the use of location-targeting, says Waze's Marc Plotkin.
, Apr 18th
CES 2017 Preview: Shop+’s Migliozzi Explores Amazon’s In-Store Retail Influence
As Mindshare's retail and shopper marketing unit, Shop+, passes its first official anniversary, Joe Migliozzi highlights some of the topics that the unit's clients attending CES are exploring.
By David Kaplan, Dec 28th
How Brands Like 7-Eleven Are Rethinking Omnichannel Loyalty
As Chicago-based loyalty platform Belly launches its enterprise offering, 'BLUE,' national retailers have a new opportunity to explore.
By Lauryn Chamberlain, Sep 21st
Digital Shop T3 Takes Aim At Long-Tail Marketing
T3’s Ben Gaddis isn’t interested in creating a one-off ad. He wants to change the way businesses advertise over the next five years.
By David Kaplan, Feb 23rd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th