For 4Info, ‘Measuring What Matters’ Means Sales Lift, Not Just In-Store Traffic
CMO Chuck Moxley offers some Dr. Phil-influenced advice when it comes to how marketers misuse location data and measurement.
By David Kaplan, May 11th
The GeoMarketing Top 5 Countdown
Yelp is rumored to be shopping itself around. Reviewers think Yahoo would be the most natural fit.
By Lauryn Chamberlain, May 8th
4Info And Catalina Expand Measurement Pact On Mobile-To-Mortar Sales Lift
In-store traffic metrics are fine, but physical retailers just want to know if a smartphone impression actually made the cash register ring.
By David Kaplan, May 4th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th