10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from the latest Google My Business update to Amazon's first 'fulfillment center.'
By Lauryn Chamberlain, Sep 8th
4INFO’s Business Model Shift Reflects Mobile Attribution’s Central Marketing Role
By making 4INFO's online/offline engagement solution open more widely, it can help brands and publishers tap into "always-on" consumers through programmatic advertising.
By David Kaplan, Sep 5th
For Direct-To-Consumer Drug Targeting Geo-Data Can Link Ads To Local Pharmacies
That said, simply geo-fencing drug stores does not help DTC brands hit the right mark, says 4INFO’s Chuck Moxley.
By David Kaplan, Mar 10th
Opera Mediaworks, Nielsen Catalina Employ Offline CPG Purchase Data To Target Mobile Video Ads
Mars, TruMoo, and Horizon Media have signed up for the attribution modeling effort.
By David Kaplan, Jan 12th
4INFO’s 2016 Plan: Focus On Cross-Screen Retail Ad Attribution
Recent deals with set-top box providers and the ability to connect ads and shoppers at the SKU-level is where the mobile-first ad tech company is setting its sights.
By David Kaplan, Dec 28th
Kantar Shopcom Brings Product Inventory-Level Targeting To 4INFO’s Mobile Network
The data represents 15 different retail sectors and over 300 separate retail categories.
By Daniel Parisi, Nov 25th
4INFO’s Mallon: Meeting The Challenges Of Cookie-Less Measurement
Connecting consumers’ devices and what brings them to the cash register is what the company’s new Chief Product Officer is focusing on.
By David Kaplan, Aug 20th
Placed Racks Up Partners And Patents, Crosses Measurement Milestone Of 300M Locations
New alliances with 4INFO, GumGum, Tremor Video, RadiumOne, and four others will share the company’s first-party in-store attribution metrics.
By David Kaplan, Jun 24th
The Most Common Misuses Of Geo-Data Metrics
‘Store visitation’ as a success metric isn’t much better than ‘clickthroughs’ when it comes to discerning the value of place-based data, says 4INFO’s Chuck Moxley.
By David Kaplan, Jun 15th
4INFO Sells SMS Unit To MBlox, Completes Shift To Online-To-Offline Targeting, Metrics
Having left its text message marketing roots behind years ago, 4INFO wants to simplify its focus on connecting online ads to in-store sales.
By David Kaplan, May 29th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th