For JP Morgan Chase’s Banking Customers, ‘Omnichannel’ Means ‘One Channel At A Time’
Chief Brand Officer Susan Canavari and Customer Analytics Head Sandra Nudelman discussed balancing online and offline, digital and physical at the 4A’s Data Summit.
By David Kaplan, Feb 10th
The GeoMarketing Top 5 Countdown
It's 2016! Here's how all the mobile news is shaping up in the New Year.
By Lauryn Chamberlain, Jan 8th
Curb Agency Enthusiasm? Agencies Need To Evaluate Use Case Before Tech Thrills
As the agencies and their clients descend on CES this week, 4A’s Foxgrover offers advice on seeing through the hype to reality, be it augmented, virtual, or actual.
By David Kaplan, Jan 5th
Google’s ‘Art, Copy, & Code’ Aims To Bridge Classic Ad Inspiration And Real-Time Marketing
By concentrating on moments of engagement, marketers can make sense of the infinite range of consumers’ choices.
By David Kaplan, Nov 19th
Mobile Is A Starting Point
Although smartphones and tablets are ubiquitous when it comes to people’s media consumption habits, advertisers still treat mobile as a mere ‘complement.’ That’s changing, says Joule’s Michael Lieberman.
By David Kaplan, Jul 22nd
4A’s Mobile Task Force: ‘We’ve Got A Year To Make Real Progress’
Former MediaVest CEO Bill Tucker wants to tackle ‘mobile’s pain points’ as head of agency association's committee.
By David Kaplan, Jul 2nd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th